On October 30, 2026 we read the websites of 357 med spas in 21 US metro areas and wrote down every Botox price per unit they publish. 81 clinics list a standard price. The median is $13 a unit, the middle half charge between $12 and $14, and the full range runs from $9.75 to $18. Below are the numbers by city, what member and new-patient prices look like next to them, and why a $4 Dysport unit is not cheaper than a $13 Botox unit.
How we collected these prices
The sample is the 393 med spa websites from our September 2026 study of 21 metro areas. On October 30 we read each site's homepage plus up to eight pages whose address pointed to pricing, treatments or policies, one request at a time per site, following each site's robots.txt. 357 sites could be read. 34 refused automated visitors or put up a bot check, and two did not load. We did not try to get past any block.
- We counted only a price that is written down. A per-area price, a "call for pricing" line, or a price shown only inside a booking widget was not counted.
- "Standard" means the lowest price a non-member can pay at one visit. Volume tiers within one visit count (for example "$11 a unit for 25 or more"). Membership prices, prepaid 100-unit banks, new-patient offers and dated specials do not.
- Generic ranges were excluded. Many treatment pages say something like "Botox usually costs $10 to $20 a unit" without saying what that clinic charges. Those are not prices.
103 of the 357 readable sites (29%) publish some Botox price per unit. 81 publish a standard price. The other 22 publish only an offer, a member rate or an event price, so a patient can't tell what a normal visit costs.
What 81 med spas charge for Botox per unit
- Under $10: 2 clinics
- $10 to $11.99: 17 clinics
- $12 to $13.99: 34 clinics
- $14 to $15.99: 19 clinics
- $16 and up: 9 clinics (the highest is $18)
Prices cluster tightly. 54 of the 81 clinics charge between $11 and $14. The two prices under $10 ($9.75 and $9.90) both come from Florida clinics, one in Orlando and one in Miami.
Botox price per unit by city
These are small samples, two to seven clinics per metro, so read them as a local reference point and not a survey. The count in brackets is the number of clinics in that metro publishing a standard price.
- San Francisco (4): $14 to $18, median $16.25
- New York (5): $15 to $18, median $16
- Seattle (5): $13.75 to $15, median $15
- Miami (5): $9.90 to $16.50, median $14
- Dallas (3): $13 to $14, median $14
- Boston (3): $12 to $16, median $14
- Scottsdale (6): $11.75 to $14.50, median $13
- Denver (5): $12 to $14, median $13
- Orange County (4): $12 to $15, median $13
- Los Angeles (4): $10 to $14, median $12.50
- San Antonio (2): $12 and $13
- Austin (2): $11 and $13.50
- Phoenix (7): $10 to $13.50, median $12
- Atlanta (5): $10.50 to $15, median $12
- Tampa (4): $10 to $12, median $12
- San Diego (3): $11 to $13, median $12
- Las Vegas (1): $12
- Nashville (4): $10 to $12, median $11.50
- Houston (4): $10.50 to $13, median $11.50
- Chicago (3): $10 to $15, median $11
- Orlando (2): $9.75 and $11
The spread inside one city is often wider than the spread between cities. Miami runs from $9.90 to $16.50 and Chicago from $10 to $15. Who injects matters too: one Los Angeles clinic publishes $10 a unit with a registered nurse and $12 with a nurse practitioner or physician.
Member prices and new-patient offers
Twelve clinics publish both a standard price and a member price. The median member discount is $1.42 a unit, or 10%, with a range of 5% to 25%. Ten clinics publish a new-patient or dated offer next to their standard price. Those offers run a median 20% below standard, and the offer prices themselves sit between $8 and $11.99.
- Show the standard price beside the offer. "$9.99 a unit for new patients (regularly $13)" tells a patient what the second visit costs. A bare "$9.99 a unit" sets an expectation the next invoice breaks.
- Put an end date on dated offers. Several of the offers we read were for months that had already passed.
- State minimums. Published minimums ranged from 20 to 64 units, and a $10 price with a 64-unit minimum is a $640 visit.
- In Florida, discounted-service ads carry a required statement. Section 456.062 of the Florida Statutes requires a capitalized notice on ads for free or discounted treatment by licensed practitioners, and several Florida clinics in our sample print it.
If a membership is part of your pricing, our guide to membership programs on a med spa website covers how to present the monthly fee and the per-unit benefit together.
Dysport, Xeomin and Daxxify: why the unit prices don't compare
Dysport is the one that confuses patients. 23 clinics price it per Dysport unit, at $3.25 to $6 (median $4). 15 clinics list it at $10 to $18 a unit, which only makes sense as a Botox-equivalent price. Several of the clinics using the low figure explain that it takes about 2.5 to 3 Dysport units to match one Botox unit, so $4 Dysport and $12 Botox cost about the same per treatment.
- Xeomin: 11 clinics list Xeomin and Botox side by side. Five charge the same; six charge less for Xeomin, by 11 cents to $4 a unit.
- Daxxify: published prices run from $6 to $15 a unit. One clinic notes that Daxxify dosing is about double Botox, so the per-unit number alone says little.
- What to publish: if you price Dysport per Dysport unit, say how many units replace one Botox unit right next to the number. Otherwise a patient comparing your menu with a competitor's sees a price three times lower and calls to ask why.
How to set and publish your own Botox price
The median clinic in our sample charges $13, but the useful number is your own metro's range above. A price at the local median with a clear unit count rarely needs defending. A price $3 over it needs a reason on the page, such as physician injectors or a specialty in men's or masseter treatment.
- Publish one standard price per unit, on the treatment page and on your price list, and keep the two identical. A few clinics showed different prices on different pages.
- Give typical unit counts. The FDA-approved Botox Cosmetic label uses 20 units for frown lines, 24 for crow's feet and 20 for forehead lines (given with the frown-line dose), and patients use those numbers to estimate a total.
- List member and offer prices as separate lines under the standard price, each with its condition.
- Date the menu. A few clinics in our sample print "prices updated" with a month. It answers the patient's first doubt about any published price.
Whether to show prices at all is its own decision, and we covered it in should med spas show prices on their website. For broader numbers on cost, speed and conversion, see our med spa website statistics and benchmarks.
Want to know whether your price list is helping or hurting bookings? We'll review your site for free and send the top three fixes in writing, no call needed: get a free audit.