The website your new med spa opens with

What a new med spa website actually needs

Skip the bloat. A first website that books patients is a tight set of pages that answer the only questions a new patient has: what you do, whether they can trust you, what it costs, and how to book. Everything else can come later.

• A homepage that says what you treat and who you're for in one glance
• A page per core treatment (this is also how you rank for '[treatment] [your city]')
• One-tap online booking, visible on every screen
• Honest pricing or clear 'starting at' ranges
• Trust: real photos of your space and team, credentials, and early reviews
• A simple contact + lead-capture path for people who aren't ready yet

Set up booking before you open — not after

The single biggest mistake new clinics make is launching with a 'call us' button. New patients in aesthetics increasingly expect to book at 11pm from their phone. Choose your booking platform (Mangomint, Boulevard, Vagaro, or an aesthetics EMR) before the site is built, so booking is wired into every page from launch instead of bolted on later. If a patient has to wait for business hours to book, a competitor with instant booking wins them.

How long it takes and what it costs

For a new clinic, plan on roughly 4–8 weeks for a professionally built, conversion-focused site — the biggest variable is how fast you hand over photos, your treatment list, and pricing. Budgets range widely by build type, and the ROI math usually favors a focused custom build over a cheap template you'll outgrow in a year. We break both down in detail below.

Launch focused, then grow

You don't need a blog, a shop, a membership portal, and a photo gallery to open. Launch the pages that book patients — home, treatments, booking, about, contact — get real, and add the nice-to-haves once you have traffic and revenue to justify them. A focused site that's live and booking beats a 'complete' site that's three months late.